7 Popular Skin Care Marketing Terms Translated
Ever find yourself confused when shopping for skin care items? “Perfecting” or “enhancing” – which is better? Which product will work best for me?
There are a number of mysterious marketing terms relating to skin care products. It’s easy to become overwhelmed or confused when trying to find the right product.
We compiled a list of the seven most popular skin care industry terms complete with the bottom line definitions to help you cut through the spin.
- Tightening generally means the product is attempting to firm the skin or reduce pore size.
- Perfecting is a term used to describe a process that resolves or minimizes fine lines and wrinkles and superficial imperfections. Different types of imperfections can include things such as mild to moderate acne, acne scarring, course skin texture, large pores or even discoloration caused by acne scarring.
- Enhancing or boosting refers to products that work to stimulate or add proteins to the skin, which can lead to fuller and firmer skin.
- Calming refers to ingredients in the product that have anti-inflammatory capabilities that can soothe inflamed skin.
- Brightening is a process that can help lessen the visual effect of abnormal pigment, helping to even out skin tones.
- Invigorating is a term used to describe products that are designed to calm redness. These products can also refresh the skin and/or soothe the skin.
- Nourishing is a term used to describe the nutrients that support healthy skin and stimulate skin cell growth.
In the end, knowledge is power and it is best to do some research so that you can gain an understanding of the specific ingredients used in various skin care products. Only then can you fully understand how those various products will affect your skin. Generally, products with a higher concentration of active or pharmaceutical grade ingredients will be more effective.
If you can afford it, trial and error is the best test. You can try the new subscription-based beauty boxes that ship trial sizes of many of today’s hottest products. Additionally most skin care stores including our own online store provide free samples with orders. You can even request samples of products you were considering trying out.
Finer beauty care retail outlets also offer consultations where professionals can help shoppers find the best products for their specific skin. We offer complementary consultations daily at our luxury skin care boutique Eden.
Last, but certainly not least, a dermatologist can help you develop a skin care regime that addresses all your needs.